Saint Laurent Company (The Company behind the popular fashion brand “Yves Saint Laurent“) has announced plans to forgo its ready-to-wear show at Paris Fashion Week 2020.
In an Instagram post, the luxury French Fashion Brand stated that the reason for this decision is the Corona virus Pandemic.
As a result of this, Saint Laurent has decided to take control of its pace and reshape its schedule.
Saint Laurent’s show which have been set against the backdrop of the Eiffel Tower is one of the most sought after and highly visible presentations during Fashion week.
“The fact that stores worldwide have been closed for some weeks, and some production sites, too, has impacted the shelf life of collections, actually shifting to more of a buy-now-wear-now calendar,” added Francesca Bellettini, President of Saint Laurent and President of Chambre Syndicale de la Mode Féminine.
“This has to be taken into consideration in the development of the next pre-collections in particular, and every brand will do it in the way that suits its offer best.”
The announcement follows Marc Jacobs’s decision to skip New York Fashion Week, explaining how COVID-19 has stunted his supply chain and production facilities, making it nearly impossible to create a collection.
Vaccarello is evidently facing the same issues, along with other fashion designers who are reeling from effects of the pandemic.
Labels, to be sure, have to carefully evaluate their strategies and determine if a show during Fashion Month is an effective form of communication; a quandary many hope will be short-term.
Featured Image Credit: Pinterest/VogueRussia
News source: Harpers Bazaar US
SEE ALSO: How To Pronounce Yves Saint Laurent and Other Fashion Brand names.
