Award winning singer, mum and wife”Beyonce Knowles covers Elle Magazine January 2020 Issue in style and we’re here for it.
In the Magazine she talks to ELLE about love, life and music. See excerpts from the interview below.
Q: I have been waiting for more IVY. What are you giving us with your partnership with Adidas? – via Facebook
BEYONCÉ KNOWLES-CARTER : My mother instilled in me the idea that creativity starts with taking a leap of faith – telling your fears they are not allowed where you are headed.
And I’m proud to do that with adidas. I am excited for you to see the campaign for the first collection of this new partnership.
It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.
This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in
IVY PARK.
The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.
Q: When did you feel confident enough that you could own your narrative as an artist and creator? – via email
BEYONCÉ: The more I mature, the more I understand my value. I realised I had to take control of my work and my legacy because I wanted to be able to speak directly to my fans in an honest way.
I wanted my words and my art to come directly from me. There were things in my career that I did because I didn’t understand that I could say no. We all have more power than we realise.
Q: I connected with Lemonade and I almost passed out when I saw Homecoming . You brought it and made me want to stand up and scream your name!! What’s up with the people who give out the awards? Were you disappointed not winning? Because, you know, you already won with me – via Instagram
BEYONCÉ: ?? I began to search for deeper meaning when life began to teach me lessons I didn’t know I needed. Success looks different to me now.
I learned that all pain and loss is in fact a gift. Having miscarriages taught me that I had to mother myself before I could be a mother to someone else. Then I had Blue, and the quest for my purpose became so much deeper.
I died and was reborn in my relationship, and the quest for self became even stronger. It’s difficult for me to go backwards.
Being ‘number one’ was no longer my priority. My true win is creating art and a legacy that will live far beyond me. That’s fulfilling.
Q: Why did you start directing? Is it not hard enough being the Queen that constantly slays us? – via email
BEYONCÉ: Thank you ?? Directing has, in a way, always been a part of my creative process. I’ve always had a passion for writing treatments for videos since Destiny’s Child.
In 2008, I started a production company and sat in a room full of editors who taught me how to use Final Cut Pro. I spent a year editing and creating Life is But a Dream .
I went through hundreds of shows worth of footage, and that experience taught me to love the filmmaking process. I love how mixing media can take you on a journey, which inspired projects like Lemonade and Homecoming .
I love combining doc-style footage with live performances and incorporating all aspects of my life in film.
Q: What is your work process like? Where do you start? Where do you get your ideas? – via email
BEYONCÉ: With new projects, I get my team together for a prayer. I make sure we are all clear on the intention and what the deeper meaning is.
I do my best, and I try to push everyone around me to do the same. I eventually give everything I have. When it’s released to the world, I let it go because it is no longer mine.
Q: You have worked with several female directors. Why is that important to you? – via Facebook
BEYONCÉ: Melina Matsoukas has inspired me to own and redefine what it means to be a director. As a woman, if you are too opinionated, too strong-willed, too anything, you are disregarded.
I’ve seen this happen to Melina, but she handles it with respect and grace. Melina is a rarity; she has the sensibility to understand fashion, photography, storytelling, history and culture, and is able to seamlessly incorporate those components into her work.
I have trusted Melina for over a decade and created some of my best work with her – from visuals for my music to tour content and now a fashion shoot. I was so excited to work with her on this shoot for ELLE , because working with Melina is effortless.
We have a natural way of collaborating because of our friendship and mutual respect for each other. There’s no politics, no ego; it’s just about being in the moment and creating dope art.
Pioneers like Kasi Lemmons, Julie Dash and Euzhan Palcy have amazing catalogues, and women like Lena Waithe, dream hampton, Adria Petty, Diane Martel, Darnell Martin and Ava DuVernay have added to the dialogue. And I am lucky to have worked with most of these talented women.
For more on this interview read the full article on elle.com
News credit: elle.com
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